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Thousands of Sydney fans queue for Taylor Swift merchandise

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her Sydney concert on Friday.CREDIT:JANIE BARRETT

Hoodies and t-shirts were the biggest selling items on the first day of a two-day pop-up merchandise sale. Within hours popular sizes began selling out.

The average spend of a Taylor Swift Fan is expected to be $1300 inclusive of tickets, travel, accommodation, and merchandise, according to one Sydney academic, but fans carried away bags of merchandise sometimes worth hundreds of dollars each.

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