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Could Taylor Swift Be the Next adidas Signing?
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14th March 2024 EDT NEWS
Could Taylor Swift Be the Next adidas Signing?
The Three Stripes might see a rebound after the recent controversy with Kanye West.
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When it comes to music and sporting brands, collaborations are becoming increasingly common. The latest online buzz suggests a potential collaboration between Taylor Swift and adidas.
Swift, a trendsetter with a massive fanbase, has been spotted wearing adidas shoes recently. This has sparked speculation among Swifties and industry experts about a possible collaboration.
Partnering with footwear brands wouldn’t be new for Taylor afterall. Over a decade ago, she designed her own colorways for Pro-Keds based on her albums. Even adidas CEO Bjørn Gulden recently hinted at his interest, acknowledging Swift’s current preference for adidas and the potential for a formal partnership.
However, there are hurdles. Unlike other celebrities, Swift is known for being selective with endorsements. Her own merchandise ensures a steady stream of revenue.
Additionally, adidas is still navigating the complexities of their past partnership with Kanye West. The long-standing friction between Kanye and Taylor, stemming from the infamous 2009 MTV Video Music Awards incident, adds another layer of complication.
Therefore, a Swift-adidas collaboration isn’t a certainty just yet. However, the idea has generated excitement, and adidas clearly recognizes the potential. They have a history of musical partnerships, from their long-running collaboration with Pharrell to the recent (though not-so-successful) attempt with Beyoncé’s Ivy Park.
Only time will tell if adidas can convince the pop icon to officially join forces with the Three Stripes.
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