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What Coco Gauff’s New Collab Says About the Power of Gen-Z…see more
This Coco Gauff-American Eagle Collab Says a Lot About Marketing to Gen-ZWith a new fashion line, the retailer is doubling down on the 20-year-old tennis star.
Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning.
At first blush, American Eagle’s new clothing line with tennis star Coco Gauff, which launches today, feels like a fairly standard collaboration between a consumer brand and a cool celebrity. The collection, featuring tops and a denim skirt, jacket, and jeans, is part of American Eagle, or AE’s, fall marketing campaign and extends the retailer’s relationship with Gauff, who appeared in a spring 2022 campaign.
But Gauff’s design debut sits at the intersection of two developing stories in the world of business: the influence of the Gen Z consumer and the rise of female athletes as a force in marketing. “Gen Z is the ultimate hustle generation. They don’t want to be defined as just an athlete or just an activist, or just a patriot or just a business person
JUST IN: Travis Kelce and Taylor Swift Seen Savoring the Serenity of the Sea, Sipping Fine Wine on Luxurious Yacht in First Public Appearance Since Heartbreaking Super Bowl LIX Loss to the Philadelphia Eagles. Kelce Shares “Taking time to heal with the best company,”
5 MINUTES AGO: Travis Kelce shared a heartbreaking news about Taylor Swift: ‘My heart is breaking—Taylor, my everything, is in the hospital, fighting a diagnosis that’s shaken us to the core. I’m on my knees asking for your prayers, for strength, for her to come through this. She’s my world, and I can’t imagine that … CONTINUE READING 😭 👇
In a move that has sent shockwaves through the NFL community, Jason Kelce Re-Signs NFL Contract After Retirement from Philadelphia Eagles to Join Kansas City Chiefs and Play Alongside Brother Travis Kelce “One Last Time…See More ⬇️👇
Elon Musk surprises Patrick Mahomes and his wife with a $3 million gift to celebrate the birth of their third child…. 👇👇👇
ABC Signs $400 Million Deal With Tucker Carlson, Replacing The Jimmy Kimmel Show… Full Details Here ⬇️👇
BREAKING NEWS: “I can’t live in the United States for the next four years and breathe the same air as Elon Musk,” Oprah Winfrey says of her decision to cease her legendary show and move to Italy.
Roseanne Furiously Attacks Simone Biles: “You Have $14 Million and You Still Get $44,000 in Student Loan Debt Relief – Why Should Taxp@yers Feed Millionaires?!”
BREAKING: Through Sobs and Sorrow on ‘New Heights,’ Jason Kelce Delivers a Gut-Punch: “Travis Kelce’s Days with the Chiefs Are Over and He Has Retired in Order to focus on relationships with Taylor Swift
Bruce Springsteen and Robert De Niro ANNOUNCE moving to Canada “We are not respected in America”
OMG!! Legendary Coach Andy Reid and wife welcomes 13the grand child from daughter Drew Ann Reid…Congratulations to Andy Reid, who is now a grandfather for the 13th time…Full Details Here 👇⬇️
Mel Gibson Has Finally RELEASED the List of Hollywood Pedophiles and Human Traffickers—Including Epstein’s and Diddy’s! You Won’t Believe Which Top Stars, Including Your Favorite Celebrities, Are on It…
