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What Coco Gauff’s New Collab Says About the Power of Gen-Z…see more
This Coco Gauff-American Eagle Collab Says a Lot About Marketing to Gen-ZWith a new fashion line, the retailer is doubling down on the 20-year-old tennis star.
Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to leadership drawn from conversations with executives and entrepreneurs, and from the pages of Inc. and Fast Company. If you received this newsletter from a friend, you can sign up to get it yourself every Monday morning.
At first blush, American Eagle’s new clothing line with tennis star Coco Gauff, which launches today, feels like a fairly standard collaboration between a consumer brand and a cool celebrity. The collection, featuring tops and a denim skirt, jacket, and jeans, is part of American Eagle, or AE’s, fall marketing campaign and extends the retailer’s relationship with Gauff, who appeared in a spring 2022 campaign.
But Gauff’s design debut sits at the intersection of two developing stories in the world of business: the influence of the Gen Z consumer and the rise of female athletes as a force in marketing. “Gen Z is the ultimate hustle generation. They don’t want to be defined as just an athlete or just an activist, or just a patriot or just a business person
Extending prayers, and deepest sympathies to the Bidens, it’s with profound sadness and heavy heart we share the sad news about Joe Biden, who has been confirmed to be…..see more.”
Breaking: $102 billion vanished in a flash, as Tesla sales collapsed and X sold at $12 billion loss, leaving Elon Musk to face the aftermath of a sudden crisis…see more
The rumors were true! The Royal Palace confirms heartbreaking news to the nation — tragedy strikes Harry in the U.S.: “We’re sorry… we couldn’t protect him…” See more below
BREAKING NEWS: Former U.S. President Joe Biden, 82, Diagnosed with Aggressive Prostate Cancer Months After Leaving White House, Vows in Heartfelt Statement ‘I’m Determined to Fight This with All I’ve Got’
JUST IN: The View Co-host Whoopi Goldberg Condemn Cannes Film Festival 2025 Ban on Red Carpet Exposing Outfits and Calling Robert De Niro’s Lifetime Award “Unjustified
JUST IN: Kansas City Chiefs’ Travis Kelce and Patrick Mahomes Light Up the 15 and Mahomes Charity Gala, as Taylor Swift and Brittany Mahomes Watch in Admiration from the Sidelines
JUST IN: Travis Kelce and Taylor Swift Captivate the Crowd with a Breathtaking Arrival at Patrick Mahomes’ 15 and the Mahomies Charity Gala Extravaganza
JUST IN: Patrick and Brittany Mahomes Enjoy a Heartwarming Family Golf Day in Las Vegas with Sterling, Bronze and Baby Golden Raye at the 15 and the Mahomies Foundation Vegas Golf Classic
Fans can’t get enough of Kelce’s cheeky Swiftie moment: Taylor Swift returns to help Patrick Mahomes as Travis Kelce ‘fights’ for a gift from girlfriend he already
11-Year-Old With Deadly Brain Tumor Makes Final Heartbreaking Wish to Travis Kelce—But Kelce’s Jaw-Dropping Response Stuns Entire Hospital! What Happened Next Broke the Internet and Left Everyone in Tears… This Emotional Story of Heroism and Hope Will Completely Restore Your Faith in Humanity. Discover the Unforgettable Moment Kelce Turned a Simple Call Into a Life-Changing Surprise! full story below
Baby McDavid Is on the Way! Joy fills the hockey world as Connor McDavid confirms he’s going to be a father, and reveals a baby name that’s sure to melt hearts. Full video 👇
