CELEBRITY
Taylor Swift’s New Single Surges 120% In Purchases In One Week…
Taylor Swift is hard at work promoting the second official single from her latest album, The Tortured Poets Department. “I Can Do It With a Broken Heart” was a smash the moment it arrived on the charts, and now, months later, the singer is looking to make it another longstanding win. While the cut hasn’t performed quite as well as some of her other recent launches, it is picking up steam when it comes to sales, which might be the key to helping it continue to climb.
“I Can Do It With a Broken Heart” sold just under 2,200 copies throughout the past tracking week in America. That sum is up 120% from the frame prior. Luminate reports that just one week ago, the song sold a little less than 1,000 copies.
On Friday (September 13), Swift released a remix of “I Can Do It With a Broken Heart,” which may be largely responsible for the increase in purchases. Producer Dombresky reworked the pop single, making it feel like a completely different tune. On streaming platforms, the cut is paired with the original and an instrumental, and fans are buying all of them.
“I Can Do It With a Broken Heart” is climbing on several charts this week, and sales are doing their part in some of its current success. The tune pushes ahead on the Hot 100, lifting from No. 33 to No. 26. Purchases play a big role in where a title lands on that most competitive tally.
The cut doesn’t quite manage to return to the Digital Song Sales chart, though it could do so soon. “I Can Do It With a Broken Heart” only misses out on breaking back onto the list of the bestselling songs in the country by a little more than 300 copies this time around.
In addition to picking up steam when it comes to sales, “I Can Do It With a Broken Heart” is also gaining momentum when looking at other important metrics. This week, the single returns to the Streaming Songs list, coming in at No. 36. All versions of a tune—including remixes—are typically grouped together when counting sales and streams.
“I Can Do It With a Broken Heart” is also quickly becoming a radio smash as well. The track pushes to a new peak on both the Pop Airplay (No. 11) and Adult Contemporary (No. 20) charts. It’s a non-mover on the Adult Pop Airplay list this period, keeping at No. 8. Oddly, the tune somehow falls on the all-genre Radio Songs roster, declining two slots to No. 21.
Recently, Swift’s previous single enjoyed a similar, but even more impressive-gain in purchases. “Fortnight,” her duet with Post Malone, saw its sales total grow by 235% earlier this month after the visual that accompanies the former Hot 100 champion won Video of the Year at the MTV Video Music Awards
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