Kansas City
Taylor Swift earned NFL $1 billion ahead of Super Bowl 59, more than doubled Travis Kelce’s Instagram followers: Report
Taylor Swift earned NFL $1 billion ahead of Super Bowl 59, more than doubled Travis Kelce’s Instagram followers: Report
As Super Bowl 59, the NFL’s biggest night, approaches, MarketWatch carried a report about Taylor Swift’s impact on the league. Using data provided by Apex Marketing, a company specialising in advertising and branding services, the report found that the Swift effect has added over $992 million to NFL’s brand value since she began dating Travis Kelce in 2023.
Travis Kelce plays tight end for the Kansas City Chiefs, one of the most dominant NFL teams currently. While he and Taylor never announced they were dating, the singer began appearing at Chiefs games in September 2023. This sparked an interest in the NFL among the singer’s legions of fans and also brought additional media attention.
Explaining Taylor Swift’s impact on the NFL, MarketWatch quoted Apex’s Eric Smallwood saying, “The Swift Effect and the corresponding media exposure continued for the NFL and the Chiefs before the start of the 2024 NFL season. … The media blitz continued as the Chiefs kept winning games and were featured on national broadcasts, leading into the playoffs and now the Super Bowl. Taylor was visible at games, and those appearances garnered media attention from sports-media outlets and those entertainment media outlets not normally covering the NFL.”
Taylor’s influence has extended to Travis Kelce’s own stature in the media. The American footballer has seen his Instagram follower count grow from 2.7 million in September 2023 to 6.7 million currently. Tracking agencies say that unlike earlier, most of his new followers are young women, a demographic core to Taylor Swift fans. Even the NFL admitted that female fans accounted for nearly half of its new followers on TikTok in 2024.
The Super Bowl is this Sunday, as the Kansas City Chiefs take on the Philadelphia Eagles in New Orleans. Taylor Swift’s presence—along with a certain Donald Trump—is set to turn the already buzzing evening into a media frenzy.
In Conclusion
The Taylor Swift effect on the National Football League (NFL) is real, and now there are numbers to back it up. Ever since the pop icon began dating NFL star Travis Kelce, there has been an increased focus on one of America’s biggest sporting leagues. Taylor’s popularity has given the sport and the league new followers and more eyeballs. A new report says that the singer has helped the league earn a staggering $1 billion in brand value over the last two years.
SHOCKING NEWS: Oprah Winfrey decides to end her legendary show, plans to move to Italy: “I CAN’T LIVE IN AMERICA FOR THE NEXT 4 YEARS AND I WILL PROVE ELON MUSK THAT… see more
Extending prayers, and deepest sympathies to the Bidens, it’s with profound sadness and heavy heart we share the sad news about Joe Biden, who has been confirmed to be…..see more.”
Breaking: $102 billion vanished in a flash, as Tesla sales collapsed and X sold at $12 billion loss, leaving Elon Musk to face the aftermath of a sudden crisis…see more
The rumors were true! The Royal Palace confirms heartbreaking news to the nation — tragedy strikes Harry in the U.S.: “We’re sorry… we couldn’t protect him…” See more below
BREAKING NEWS: Former U.S. President Joe Biden, 82, Diagnosed with Aggressive Prostate Cancer Months After Leaving White House, Vows in Heartfelt Statement ‘I’m Determined to Fight This with All I’ve Got’
JUST IN: The View Co-host Whoopi Goldberg Condemn Cannes Film Festival 2025 Ban on Red Carpet Exposing Outfits and Calling Robert De Niro’s Lifetime Award “Unjustified
JUST IN: Kansas City Chiefs’ Travis Kelce and Patrick Mahomes Light Up the 15 and Mahomes Charity Gala, as Taylor Swift and Brittany Mahomes Watch in Admiration from the Sidelines
JUST IN: Travis Kelce and Taylor Swift Captivate the Crowd with a Breathtaking Arrival at Patrick Mahomes’ 15 and the Mahomies Charity Gala Extravaganza
JUST IN: Patrick and Brittany Mahomes Enjoy a Heartwarming Family Golf Day in Las Vegas with Sterling, Bronze and Baby Golden Raye at the 15 and the Mahomies Foundation Vegas Golf Classic
Fans can’t get enough of Kelce’s cheeky Swiftie moment: Taylor Swift returns to help Patrick Mahomes as Travis Kelce ‘fights’ for a gift from girlfriend he already
11-Year-Old With Deadly Brain Tumor Makes Final Heartbreaking Wish to Travis Kelce—But Kelce’s Jaw-Dropping Response Stuns Entire Hospital! What Happened Next Broke the Internet and Left Everyone in Tears… This Emotional Story of Heroism and Hope Will Completely Restore Your Faith in Humanity. Discover the Unforgettable Moment Kelce Turned a Simple Call Into a Life-Changing Surprise! full story below
