Rihanna Embodies the Iconic J’adore Dior Perfume Bottle in a Golden Corset Dress

Rihanna is the new face of J’adore Dior—and her coronation was filmed at the Palace of Versailles.

Rihanna
Steven Klein, Courtesy of Dior
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Rihanna’s reign as Queen of Dior J’adore has officially begun.

In June, it was announced that Rihanna would succeed Charlize Theron as the face of the iconic perfume—and where better to hold her coronation than the Palace of Versailles? On September 1, Dior unveiled Rihanna’s first campaign film, directed by Steven Klein and set to the Anti track “Love on the Brain.” According to a press release, the ad tells the story of “a metamorphosis and a coronation, a fusional encounter between a pop idol and a legendary perfume.”

Throughout J’adore, The Film, Rihanna transforms into the human embodiment of J’Adore’s golden perfume bottle, stripping off her gorgeous black coat, gloves, and Lady Dior handbag for a regal sequins corset dress and stacked pearl choker necklace, both designed by creative director Maria Grazia Chiuri. And while every queen must have their cape, Rihanna’s sheer golden robe gets left behind on the floor of the Hall of Mirrors.

“Among the golden hues of Versailles, she is a queen who resists all classification, the radiant incarnation of triumphant femininity,” the press statement continues. “The Hall of Mirrors is her catwalk. The Grand Canal her stage.”