Coco Gauff Slays in Chick Fashion Outing as She Brushes Aside Tennis Heart-Break to Keep…see more

Coco Gauff Slays in Chick Fashion Outing as She Brushes Aside Tennis Heart-Break to Keep Spirits High Ahead of the US Open

Coco Gauff might not be smashing records on the tennis courts this season, but off the court, she’s playing a different game—and she’s winning big. At just 20 years of age, Gauff has already captivated the sports world with her incredible talent and poise under pressure. But her influence doesn’t stop there. Gauff has also become a style icon, blending her athletic prowess with a unique fashion sense that’s turning heads and landing her some major endorsement deals.

Soon after a heartbreaking exit from the Cincinnati Open, where Gauff lost to Yulia Putintseva in her opening match, the American star player is focusing on some commercial endeavors. Taking to her Instagram, Gauff promoted her latest collaboration with American Eagle.

In a world where brands are eager to connect with Gen Z, Gauff is the perfect ambassador. The World No.3 shared a series of pictures where she can be seen modeling for the clothing and accessories brand. Captioning the post, Gauff wrote, “Tomorrow 💜,” signifying the launch of the collection. Continuing further, she reflected upon the hard work she put into the personalization of the products. “Excited to finally share my part in the @americaneagle 𝐥𝐢𝐯𝐞 𝒚𝒐𝒖𝒓 𝐥𝐢𝐟𝐞 campaign. So much heart went into designing this collection with the team. Shop Coco x AE online and in select @americaneagle stores August 19th!.”

Gauff’s collaboration with American Eagle came to the limelight in July, when the clothing brand launched the “Live Your Life” campaign and targeted Gen Z customers through an amalgamation of co-creation and surprise activations. The brand partnered with Gauff and American football player Trevor Lawrence for the campaign.

For Gauff’s fans, the collaboration is exhilarating also because it has the iconic statement of the star player etched on it. Dubbed Coco Gauff x American Eagle, the collab features three tops, a denim skirt, jeans, and a jacket. The jacket also has Gauff’s iconic U.S. Open quote, “Thank you to the people who didn’t believe in me,” etched over it.

Speaking to Forbes, Gauff revealed the factors that she ensures before making a deal.“I am definitely more involved when it comes to making decisions and working with brands.” Continuing further, she acknowledged the help she often receives from her father. “My dad loves to teach me about that and how you have to be very literal. Everything has to be in writing. I am just learning about the legal side of it all.”