Taylor Swift uses her favorite number to build anticipation for her upcoming album: ’13 days until The Tortured Poets Department’

Taylor Swift has been open about her belief in the power of the number 13.

And in keeping with that motto and her strategic marketing abilities when it comes to her career as a pop superstar, the Enchanted singer, 34, made a point to reference the 13 day mark until the release of her new studio album.

The Tortured Poets Department, her 11th album of her illustrious career, is slated to drop at midnight on April 19.

In a nod to the past, Swift had a video posted to her Instagram Stories showing an old-school typewriter that begins to slowly write out the message, all while reminding fans to pre-order the album.

’13 days until THE TORTURED POETS DEPARTMENT,’ it reads by the time the message is finished, which ends with someone hitting the ‘return’ key and scrolling up one line.