Harris’ border visit and economy speech capture attention as warning signs emerge for campaign

Kamala Harris’ visit to the border and speech outlining her economic vision captured the attention of a sizable share of Americans as September came to a close, according to new findings from The Breakthrough, a polling project that tracks how the public is following election news. But some emerging trends in the data hint at warning signs for the vice president’s campaign.

The share of Americans hearing anything at all about Harris has dropped each week since her presidential debate with former President Donald Trump in early September, and during that same time, the tone Americans use in describing what they’ve heard about her has grown more negative, reaching the lowest point of her campaign in the latest results.

Looking at what people say they have heard, read or seen about Harris, “lie” has emerged as a persistent top word that some Americans associate with her. In the latest data, it was the fourth-most mentioned word after “border,” “polls” and “campaign.” It ranked sixth in the previous week’s data and second the week of the ABC News presidential debate, after ranking no higher than 12th in earlier rounds of the survey and no higher than 20th prior to the Democratic convention in August.

The survey, conducted September 27-30 by SSRS and Verasight for research teams from CNN, Georgetown University and the University of Michigan, measures what Americans say they have recently heard, read or seen about Harris and Trump.

The share of Americans mentioning words such as “lie” or “liar” when asked what they’ve heard about Harris remains quite small — just 6% in the latest data, compared with 15% who mentioned something related to immigration, for example — but it has grown over time, rising from 3% or less prior to the Democratic convention to peak at 9% shortly after the debate.

“Kamala says nothing,” wrote one respondent included in the latest survey. “She uses a bunch of words that make no sense. She says she will close the border, but that is a lie to get elected. Everything she promises are lies.”

The broader focus on immigration (mentioned by 15% in relation to Harris) and the economy (mentioned by 13%) in the latest data marks a notable shift in responses about Harris, following her campaign’s efforts to focus attention on the two topics with a visit to the southern border in Arizona and an economic policy speech in Pittsburgh. It marks the first time in the survey that multiple policy-related topics have landed in the top five for Harris, and the most recent data saw by far the most mentions for immigration-related words in relation to her campaign since she entered the race in late July.